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What The Foundation

What The Foundation

Regular price $18.40 USD
Regular price $46.00 USD Sale price $18.40 USD
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What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.


*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.

(35.0 g / 1.14 oz)

  • ALABASTER is pale with neutral pink undertones
  • FAIR is fair with cool undertones
  • LIGHT is light with warm undertones
  • MEDIUM is medium with neutral warm undertones
  • HONEY is medium to tan with warm undertones
  • PECAN is dark with neutral undertones
  • CINNAMON is dark with cool undertones
  • DEEP is deep with neutral undertones

Use your index finger or the spatula to lift a pea sized amount of WTF. Apply the product directly to your face, avoiding the eyes, using either your fingers, the Skin Brush, or a dry sponge. Layer as needed. Follow up with The Face Pencil or The Neutralizer Pencil for added coverage to dark spots, redness or blemishes along the face as well as concealing under eye darkness. Pro Tip: Since WTF offers rich nourishment, try skipping your usual moisturizer before applying it.

Bobbi's Tip:

Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between.

Sodium Hyaluronate

Sodium Hyaluronate: Known as the super moisturizer that helps to retain moisture, improve elasticity and firmness of dry skin, minimizes appearance of fine lines and wrinkles, and hydrates for a supple look.

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